Virtual Events and Live Streaming – Trend of 2021

Internet today is offering much more than just entertainment. There is no constraint of physical spaces anymore to organize an event when live streaming and virtual events are available in just one click. Pick up your tablet, phone or turn on your laptop, and you won’t have to search far to find an online event or streaming in progress. The trend mainly started in 2018, when the whole world watched Warren Buffet’s comments online, and then Apple’s iPhone 11 launch in 2019 kept more than 2 million people glued to their laptop or smartphone screens during the live-streamed launch event. This marked the beginning of a new era of live-streaming and virtual events. Now the world is shifting trend to virtual spaces, and large platforms like Google, Microsoft, Facebook, and YouTube are providing unlimited opportunities to host your event online and much more.


Live streaming pulls out the host from limitations of physical space and managerial challenges while focusing solely on how to make the event successful by providing high-quality content. It has a factor of “cannot miss” because every event is just one click away from you. According to marketing experts of Facebook, users tend to comment 10% more on live events and streaming than on regular posts. The same goes for other social media platforms like Instagram, Twitter, and YouTube.

Most of the social media networks have identified the importance of this feature and added the “Happening Now” feature to their feeds to attract audience attention. Even large brands and small companies are adopting their policy to broadcast some company branding events online to generate buzz when new products are launched. 


Lately, it’s been a lot easier for event managers to arrange events using virtual platforms. The continuing growth of live streaming and online events has created a new way of connecting artists and other such professionals with their audience. However, the job is not easy as it may seem because going live event on Facebook can be challenging for you if you are new to the process. 

Moreover, to make the event truly engaging is a competitive job in a digital landscape. So, what you need is a professional to deliver top-notch virtual event services for you that are geared toward making the event a success and delivering value to your event.

Planning your next event in the coming week or month? Exyxa will get you started from the planning checklist to arranging the event by making the process smooth and easy for you.

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